Leadership

DJ Vallauri
President & Founder

With nearly 30 years of hospitality marketing and technology expertise, DJ drives overall strategic direction. DJ founded Lodging Interactive (Spa Interactive's parent company) in 2001 while Corporate Vice President for publicly traded Prime Hospitality Corp. where he oversaw Internet marketing for over 350 hotels.

He has also held senior marketing and technology positions with companies such as Meridien Hotels, AMR Information Systems (American Airlines), Utell International (division of Pegasus Solutions) and WizCom International (a Cendant Company). Additionally, he is a serial entrepreneur and the founder of FreeShipping.com which he sold in 2001.

DJ also served on the Board of Directors of AlphaNet Hospitality Systems, Inc. a publicly traded company on the Toronto Stock Exchange.

Richard Walsh
Vice President, Business Development

Richard directs Spa Interactive's sales and business development activities in United States, Canada and the Caribbean.

Richard’s experience in travel, hospitality and Internet techniques has evolved over the past 25 years in the industry. Richard began his business career with Proctor & Gamble following graduation from Western Michigan University. His diverse sales & marketing career includes managing travel and timeshare sales call centers, managing GDS rates, inventory and content for a leading airline and launching a new GDS in North America.

One of Richard’s entrepreneurial successes involved the development of systems for online travel information, hotel per diem and hotel FEMA codes for the federal government. His travel and hospitality experience evolved from top management positions with two leading airlines, Reed International hotel marketing and publications division, President of Amadeus USA and the founder or contributor to three successful Internet travel companies. Plus, Richard spent two years assisting SECURE-RES develop an effective portfolio of services.

Marcella McGinnis
Chief Financial Officer

Marcella is responsible for accounting, budgeting and the corporate financial reporting infrastructure of Spa Interactive.

Marcella previously served as Chief Financial Officer and Co-Founder of FreeShipping.com, a major consumer Internet shopping portal.

Marcella holds a Master of Business Administration in finance from NYU.

Kim Plosia
Chief Creative Officer

Kim directs all creative design and development for Spa Interactive. She has over 30 years of creative design in various industries. While Kim's career started in print, she has evolved into an award wining website designer.

Her responsibilities include management of all design teams and developers.

Alicia Pavignano
Client Services Manager

Alicia oversees experienced client teams focused on providing a consultative, hands on approach with all clients.

Prior to joining Spa Interactive she held senior management positions with various national media companies based in New York. She is a graduate of Hunter College, where she received her Master of Science in Education and Pace University, where she received her Bachelor of Business Administration and was awarded a four year, full-tuition academic scholarship.

Caroline Kraft
Marketing Manager

Caroline provides Spa Interactive's overall marketing direction and vision. Her responsibilities also include day-to-day management of office and support staff.

Prior to joining Spa Interactive Caroline was European/US Recruiting Manager for Booz Allen Hamilton. Caroline a graduate of Columbia University where she received a Masters of Arts Degree.